On Monday, February 23, 2015, FireKeepers Casino Hotel announced that Jim Wise has joined the FireKeepers Casino Hotel management team as the Vice President of Marketing. In this role, Mr. Wise will be responsible for developing, coordinating, implementing, and analyzing all aspects and activities of the department, including advertising, promotions, loyalty programs, special events, player development and database marketing. 

Mr. Wise has more than over 25 years of experience in the gaming industry at both the property and corporate levels. Mr. Wise was most recently Chief Marketing and Communications Strategist at Magnum Integrated Marketing in Philadelphia, PA.

“We are enthusiastic to bring Jim into our FireKeepers culture,” stated R. Bruce Mckee, CEO of FireKeepers Casino Hotel. “Jim will play a central part in carrying on our goal to be the Casino of Choice in the Midwest.” 

Wise’s gaming career includes four years as Senior Vice President of Marketing for Seneca Gaming Corporation, leading the marketing divisions for the company’s three gaming properties in Western New York.  Prior to that, he hired, trained and led the marketing team for the Mohegan Sun at Pocono Downsin Wilkes-Barre, PA, as their Vice President of Marketing, along with three years as the Director of Corporate Communicationsfor Argosy Casino in Alton, IL, and four years at Hollywood Casino in Dallas, TX as the Director of Corporate Marketing.  He began his casino career with almost a decade in various marketing roles at the Sands and the Tropicana.   

 

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