HomePublicationsNewsletter ArchiveNewslettersVolume 18Issue 9MotorCity Casino Hotel Launches Revamped Rewards Program, Opens Smoke-Free Gaming Area, and Receives Third Consecutive AAA Four Diamond Rating

On April 2, 2012, MotorCity Casino Hotel, unveiled its new rewards program, which allows customers to redeem rewards toward a lease or purchase of a new Chrysler, Ford, or GM vehicle among other valuable on-premise amenities. MotorCity's Club Metro loyalty card program has been redesigned to offer customers new player benefits. According to the announcement, over 1,000 Club Metro members already have enough Miles points for a 12-month lease.

The Club Metro loyalty program works by taking a customers' rated gaming activity and accumulating it in MotorCity Miles. According to the announcement, MotorCity Miles accumulate at twice the speed of their previous rate and are also now redeemable for slot play, exclusive events, Sound Board suites, luxury hotel rooms, spa services and gift shop merchandise or they can be saved and redeemed for credit against the lease or purchase of a new car.

"We know what Metro Detroiters value for their hard-earned entertainment dollars, and we also understand how important the continued auto industry recovery is to all of our livelihoods. Not only is our new program groundbreaking, it's the perfect investment for us to make in our customers, our communities and to support the auto industry," said Gregg Solomon, CEO for MotorCity Casino Hotel.

One of the unique features of the program is that every time a guest plays slots or table games with their Club Metro card, they earn Miles that can be redeemed for one of 90 GM, Ford or Chrysler vehicles.  The flexibility of the program allows customers to save Miles they can redeem for a voucher to be applied against the first month of their lease payments, twelve months of lease payments or even the full 24 lease months.

Once the customer has decided to redeem their Miles toward a new car, they simply visit motorcitymiles.com/drive where they can browse the casino hotel's digital car catalog, view the most current lease pricing and schedule a redemption appointment.

A complete set of new program benefits and details is available at www.Motorcitymiles.com.

Non-Smoking Gaming

Today, April 9, 2012, MotorCity Casino opened a new smoke-free slots area.  The room is located at the main casino entrance and allows patrons to access without having to cross the casino floor. 

The new room features 71 slot machine games including video poker with denominations ranging from one cent to five dollars. 

“This is another demonstration of our commitment to solicit feedback from our guests and to respond accordingly,” said Phil Trofibio, vice president of slot operations.  “We have always prided ourselves on taking their input and using it to reinvest in their gaming experience by developing and implementing technology, programs and amenities that cater to their preferences.”

AAA Four Diamond Rating

Today, April 9, 2012, MotorCity Casino Hotel announced that its hotel has received its third AAA Four Diamond Award.

The AAA Four Diamond Award is one of the oldest and most respected ratings in the hospitality industry and requires properties to meet rigorous service and hospitality metrics to be considered. 

“Our team works tirelessly to provide anticipatory service to our guests,” said Randy Villareal, vice president of hotel operations.  “We strive to meet and exceed their expectations with our internally-developed elevated service requirements.  This award confirms that we are successfully delivering on our exceptional service standards.”

Notably, MotorCity Casino Hotel also announced that their Iridescence restaurant was awarded the AAA Four Diamond rating for the 11th consecutive year.  Iridescense offers an open-kitchen format while sitting on the 16th floor of the casino and features 40 foot tall glass walls that give an aerial view of Detroit.

For more information on MotorCity Casino Hotel, please visit the property’s website at: www.motorcitycasino.com.

 

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