HomePublicationsNewsletter ArchiveNewslettersVolume 21Issue 35FireKeepers Casino 400 NASCAR Race Sponsorship Announced

On October 20, 2015, the Michigan International Speedway (“MIS”) announced its partnership with FireKeepers Casino to sponsor Pole Day for both NASCAR Sprint Cup Series races at MIS in June of 2015. 

“We are pleased to continue our partnership with FireKeepers Casino and its increased involvement with NASCAR for the FireKeepers Casino 400 in June,” MIS President Roger Curtis said. “The key to successful partnerships is finding organizations which have similar goals. Michigan International Speedway and FireKeepers Casino are committed to bringing tourists to the state. We both want people to come to this state and see all the wonderful things it has to offer – beautiful landscapes, fun activities year-round and awesome NASCAR racing.”

According to the announcement, each year about 385,000 people visit MIS, about 60 percent of which come from outside Michigan. These events generate an economic impact of more than $414 million annually. For more information on the event, please visit http://www.mispeedway.com.


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