HomePublicationsNewsletter ArchiveNewslettersVolume 22ROCK GAMING ANNOUNCES NEW NAME AND BRAND

On February 23, 2016, Rock Gaming LLC (“Rock”) announced that its Greektown casino location would be renamed JACK Detroit Casino-Hotel Greektown. The name change is a result of Rock’s rebranding of its casino locations in connection with its acquisition of ownership interests in many of its properties from Caesars Entertainment Corporation.

Rock Gaming LLC has been renamed JACK Entertainment LLC, and each of the company’s gaming properties have been renamed with the JACK brand. In addition to its Greektown property, the company operates three gaming locations in Ohio that have been renamed as part of the new brand. The company expects to complete the name transition by the end of 2016.

“JACK is the future of entertainment,” said JACK Entertainment CEO Matt Cullen in a press release on the matter. “Our new brand represents our company’s progressive spirit, our pursuit of excellence and our desire to deliver our guests with unexpected, delightful experiences every day.”

Rock acquired Greektown Casino-Hotel in April of 2013 through its subsidiary Athens Acquisition LLC from a collection of institutional investors that had acquired the casino after its 2008 bankruptcy. Rock originally operated its three Ohio properties under a partnership with Caesars Entertainment Corporation, but announced last year that it had acquired 100% ownership and would assume day-to-day operational control of these properties.

 

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