HomePublicationsNewsletter ArchiveNewslettersVolume 22AD AGENCY NAMED AS AGENCY OF RECORD FOR JACK ENTERTAINMENT

On March 22, 2016, Michigan-based advertising agency Duffey Petrosky announced that it has been named advertising agency of record for Detroit-based JACK Entertainment LLC in support of the company's recent rebranding efforts.

"Duffey Petrosky has been a great agency partner for us dating back to 2011," said Mark Dunkeson, president and COO, JACK Entertainment LLC. "In recent months, they have been instrumental creative advisors and facilitators in the launch of our new brand, helping us bring JACK to life for our team members and guests."

According to Mr. Dunkeson, the JACK rebranding initiative is part of a significant investment that consolidates the company's gaming operations into a single brand with a shared vision and strong culture, and enriches the team member and guest experiences with new property amenities, enhanced restaurant and beverage options and a robust new loyalty program called ClubJACK.

"Everyone associated with JACK Entertainment is focused on bold, innovative ideas that speak to people who are seeking an exciting gaming experience," said Mark Petrosky, chief executive officer, Duffey Petrosky. "We look forward to continuing our inventive approach to what has proven to be the thrilling launch of a fresh, edgy brand and its accompanying guest loyalty program."

JACK Entertainment began the operational and brand transitions of its properties with JACK Thistledown Racino outside Cleveland on March 9. JACK Cleveland Casino (currently Horseshoe Casino Cleveland) will transition in early May and JACK Cincinnati Casino (currently Horseshoe Casino Cincinnati) will transition in June. Greektown Casino-Hotel will become JACK Detroit Casino-Hotel Greektown later this year.

 

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