Global Gaming Business magazine(“GGB”) recently provided insight as to ten gaming trends to watch during 2016. Below is an excerpt of the article from GGB’s November, 2015 Issue:

1. Content Is King

Slot manufacturers are teaming with third-party content providers to grab and hold new patrons

It’s become a truism of the U.S. gaming industry that slots will be in trouble if millennials don’t get in the game—and fast. Certainly, younger players are not likely to sit on a row of clanging one-armed bandits like their parents and grandparents. But slots can be maximized with the right product and delivery. Hence, the rise of third-party content providers. Their specialty: games built for the mobile generation.  Continue...

2. Tangled Together

DFS and eSports are two industries tangentially connected

Daily fantasy sports has dominated the conversation in the gaming world over the past year, but with the industry facing its first real crisis, its continued growth is now less certain than it was just a couple of months ago. But another emerging market appears ready to swoop in and assume the mantle of the next big thing in gaming if DFS falters: eSports wagering.  Continue...

3. Analyze This

Big Data takes deep-dive analytics

Arthur Conan Doyle’s fictional sleuth Sherlock Holmes once said, “The temptation to form premature theories upon insufficient data is the bane of our profession.”  Continue...

4. The Skill Debate

The rush toward skill-based games is not quite a rush— yet

Ever since regulators in New Jersey and Nevada called upon slot manufacturers to submit games using an element of skill—a move aimed at luring the millennial generation to the slot floor to make up for sagging revenues—industry pundits and the mainstream media have been addressing the issue with what has approached obsession.  Continue...

5. The Right Choice

Guests, not operators, driving food and beverage venues

As the world continues to go more and more casual, in many aspects of life, we are seeing this quite significantly impact upon food and beverage decisions and destinations, and now on the casino F&B environment. Your guests want what they want, when they want it, and in a setting they are comfortable in—basically the ultimate a la carte dining, drinking and enjoying venue. The idea of choice. Continue...

6. The Skill Debate

The rush toward skill-based games is not quite a rush—yet

Ever since regulators in New Jersey and Nevada called upon slot manufacturers to submit games using an element of skill—a move aimed at luring the millennial generation to the slot floor to make up for sagging revenues—industry pundits and the mainstream media have been addressing the issue with what has approached obsession. Continue...

7. Here and Now

The trend that never was

There’s been a lot of panic over the past year about the aging of the casino population and who is going to replace them. In the past, that hasn’t been much of an issue, because once a person reached 40 or so, they slowly began to ramp up their casino play and eventually became robust casino gamblers, because they become empty-nesters and their disposable income increases. In addition, they’ve always enjoyed the entertainment and camaraderie they’d find at casinos. Continue...

8. Stalled But Not Forgotten

U.S. online gaming expansion still on track

State legislatures were presented with a roadmap for legalizing and regulating online gaming following a September 2011 opinion rendered by the Department of Justice that limited the 1961 Wire Act to sports betting. In the two years following the ruling, several states were quick to take advantage of the opinion. Continue...

9. India: The Next Great Opportunity

A more stable, capitalist nation could be gaming’s new frontier

As Macau can attest, relying on the Chinese gamer is both extremely rewarding and volatile. While operators in all Asian markets continue to enjoy the fruits of Chinese patronage and work to grow this segment, savvy operators are always looking for the next big casino development opportunity. The next new opportunity could in fact be a sleeping giant: India. Continue...

10. Bigger and Better

Social gaming gets lost in the iGaming shuffle

Daily fantasy sports and the legalization of online gambling are dominating iGaming industry news these days, yet there is another industry that produces 15-20-times as much revenue as DFS and New Jersey’s online gaming industry combined, that remarkably receives 15-20-times less exposure. Continue...

11. Technology and Regulations

Tribes seeking to generate more from casino floor

With American Indian gaming expanding at an annual post-recession growth rate of less than 3 percent, tribes in the coming years will be looking to improve slot machine technology and profitability in an effort to generate more government revenue from the casino floor. Continue...

 

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