HomePublicationsNewsletter ArchiveNewslettersVolume 23Issue 1Michigan Lottery Amphitheater at Freedom Hill Sponsorship Takes Effect

On January 1, 2017, what was previously known as the Freedom Hill Amphitheatre became the Michigan Lottery Amphitheatre at Freedom Hill. The renaming stems from a deal announced in August of 2016 wherein the Michigan Lottery agrees to pay Freedom Hill’s owners $300,000 a year over the next three years, according to macombdaily.com.

In addition to a new, larger LED sign on Metro Parkway, the payments made by the Michigan Lottery will help upgrade beverage facilities, seating and attract more shows and artists. This is the first naming rights the Lottery has been involved with.

“We’re excited to have our name out here because it increases player interest and awareness in the games and our mission to help fund public education,” said Jeffrey Holyfield, public relations director for the Lottery. “And that’s good for Michigan schools.”



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