HomePublicationsNewsletter ArchiveNewslettersVolume 23Issue 7MGM Resorts to Launch Responsible-Gaming Program

On February 22, 2017, MGM Resorts International announced a partnership with British Columbia Lottery Corp. (“BCLC”), British Columbia’s provincial gambling corporation, in order to license its responsible gambling program, GameSense. MGM anticipates that this program will be shared with its customers at all of its properties across the United States within a year. According to MGM, this marks the first time in which a program of this kind is being licensed by any commercial gaming company in North America. GameSense is an innovative, player-focused responsible gambling program that encourages players to adopt behaviors and attitudes that can reduce the risk of developing gambling disorders.

“We believe it’s our role to take the lead in providing better responsible gambling programming that supports our players, helps reduce harm and strengthens the gaming industry as a whole,” said Jim Lightbody, BCLC President and CEO. “We are thrilled MGM Resorts recognizes the value of our GameSense program, and wants to align with us to further the positive role it can play in reducing gambling-related harm.”

Additionally, MGM will donate $1 million over five years to the University of Nevada Las Vegas’s International Gaming Institute to conduct  research on compulsive gambling with the help of data gained through the GameSense program. Bo Bernhard, Executive Director of UNLV’s International Gaming Institute, said he hopes the research will better educate playing customers with information that will enable them to make better consumer decisions. For Bernhard, this customer education is akin to the informational available to consumers via nutrition labels on food products.

“MGM is excited to adopt the GameSense platform and to form this dynamic research enterprise,” said Alan Feldman, MGM Resorts International Executive Vice President of Global Industry Affairs. “Our vision for GameSense is to transform the guest experience at our properties by providing a program that is rooted in enhanced customer service, player education, and leading research.”

Currently, MGM Resorts has locations in Nevada, Mississippi, New Jersey, Michigan, Illinois, and Maryland in addition to its Massachusetts property under construction.

 

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