HomePublicationsNewsletter ArchiveNewslettersVolume 23Issue 29MICHIGAN LOTTERY ANNOUNCES NEW REWARDS PROGRAM FOR PLAYERS

On September 11, 2017, the Michigan Lottery announced that it is developing a new player rewards program to begin sometime in early 2018. The Lottery reports that the new program will make it easier for players to participate and earn free play.

According to the announcement, the new program is based on feedback from Lottery players and found players wanted more chances to earn free play, but without entering non-winning ticket codes online.

The Lottery noted that additional details about the Lottery’s new rewards program will be announced later. The Lottery states that players will have increased opportunities to use the points they have accumulated in their Players Club accounts before the program ends in early 2018. Players may continue to earn Players Club points by entering codes from non-winning tickets. Players will be notified at a later date about when ticket codes no longer will be accepted.

Notably, the Cashword, Bingo, and Wild Time second-chance games have been updated, and no longer award reward points. Instead, they award players free play coupons, and entries into weekly drawings for free instant tickets. According to the Lottery, these games will remain the same after the new loyalty program begins.


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