HomePublicationsNewsletter ArchiveVolume 24Issue 4FIREKEEPERS ANNOUNCES EXTENSION OF TITLE SPONSORSHIP AGREEMENT FOR THE FIREKEEPERS CASINO 400

Per a January 18, 2018 press release, FireKeepers Casino Hotel and Michigan International Speedway extended its partnership for a new multi-year agreement that will keep the casino as the entitlement sponsor for the June Monster Energy NASCAR Cup Series race, the FireKeepers Casino 400.

FireKeepers Casino Hotel has seen the benefits of partnering with Michigan International Speedway (“MIS”) since sponsoring pole day in 2014. In 2015, the casino became the entitlement sponsor for the Monster Energy NASCAR Cup Series race, viewing it as a way to increase its involvement in the sport and reach new guests.

“The FireKeepers Casino 400 is one of the region’s top sporting events and we are proud and excited to extend our title sponsorship with Michigan International Speedway,” FireKeepers Casino Hotel CEO Kathy George said. “The roar of the crowd and dramatic finishes will continue to draw tens of thousands of fans to our region and expand the brand awareness of the award-winning FireKeepers Casino Hotel.”   

The casino has seen increased returns from its involvement with the race. FireKeepers Casino Hotel utilizes the partnership to market its casino and hotel to the loyal NASCAR fan base both in Michigan and nationwide.

“The Nottawaseppi Huron Band of the Potawatomi values local partnerships and community outreach and one of the tribe’s biggest collaborations is with Michigan International Speedway,” Tribal Council Chairperson Jamie Stuck said. “We are excited about the future of the FireKeepers Casino 400 and the positive impact it brings to the state of Michigan and FireKeepers Casino Hotel.” 

MIS and FireKeepers Casino Hotel share the same philosophy of bringing tourists to the state of Michigan. This commitment to guest experience continues to strengthen the Michigan economy.

 

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