HomePublicationsNewsletter ArchiveNewslettersVolume 18Issue 29AGA Announces Finalists for 12th Annual Gaming Industry Communications Awards and Lifetime Achievement Award

The American Gaming Association (AGA) today announced the finalists for the 2012 Gaming Voice Awards, which recognize the gaming industry’s top achievements in public relations, marketing, advertising and financial and corporate communications. 

The finalists, which represent 23 gaming companies, properties, suppliers and organizations from 12 states and provinces, were named in 15 categories, including best annual report; best customer and employee publications; best print, outdoor, radio and television advertisements; best mobile marketing; best direct mail; best digital direct mail; best website; best social media program and best communications and multi-format advertising campaigns.  A panel of judges with expertise in advertising, marketing, public relations, Internet design, graphic arts, and financial communications evaluated 233 entries to determine the 47 finalists.

“This year, we received the second highest number of entries in the history of the awards, and the quality of entries certainly matched the quantity,” said Frank J. Fahrenkopf, Jr., president and CEO of the AGA.  “Cutting through the clutter to connect with potential customers is no small feat in a world crowded with advertising and marketing messages, but this year’s finalists have been successful doing just that and should be commended for making a difficult job look easy.”

Gaming Voice Awards will be presented at the AGA Communications Awards Presentation, which is held in conjunction with Global Gaming Expo (G2E), on Wednesday, Oct. 3, from 12:45 p.m. to 2:00 p.m. at the Sands Expo and Convention Center.

The AGA also will honor Roger Gros, publisher of Global Gaming Businessmagazine, with the 2012 Lifetime Achievement Award for Gaming Communications. In addition to being the force behind the leading trade publication for the gaming industry, Gros has been president of Casino Connection International (CCI), the magazine’s parent company, since 2001. CCI also publishes Casino Designmagazine, Tribal Government Gamingmagazine, G2E Previewmagazine and GGB News, the only weekly online magazine covering the gaming industry. Prior to his role at CCI, Gros was vice president of Casino Journal Publishing Group from 1984-2000, and he was the founding editor of Casino Playermagazine and editor of Casino Journaland the National Gaming Summary.

“Over the course of nearly three decades reporting on this industry, Roger has broken the stories about the people, products and trends that have moved all sectors of gaming forward,” Fahrenkopf said. “His integrity and knowledge benefit us all, and his publications are certainly must-reads for anyone looking to keep up with our industry.”

The AGA Communications Awards are made possible with support from Piercy Bowler Taylor & Kern (PBTK) and Global Gaming Expo (G2E).

For more information about the AGA and the commercial gaming industry, visit the AGA website at www.americangaming.org, like on Facebook at www.facebook.com/americangamingand follow on Twitter at www.twitter.com/agaupdate.

2012 AGA Communications Awards Finalists

Best Annual Report

MGM Resorts International – 2010 Diversity and Philanthropy Report (Assisting Agency: Crear Creative Group)

MGM Resorts International – The Astonishing World of MGM Resorts (Assisting Agency: SK+G Advertising)

WMS Gaming Inc. – WMS Annual Report 2011 (Assisting Agency: Curran & Connors)

Best Communications Campaign

High5 Games – Establishing the H5G Brand

International Game Technology (IGT) – Ghostbusters Campaign (Assisting Agency: Allison + Partners)

Mandalay Bay Resort and Casino - Resortist Campaign (Assisting Agency: Rubin Postaer and Associates)

Best Customer Publication

Bally Technologies, Inc. – Bally Buzz

International Game Technology (IGT) – G2E Asia Product Guide

MGM Resorts International – M Life Magazine (Assisting Agency: Custom Publishing Group)

Best Digital Direct Mail

Bally Technologies, Inc. – Elite Bonusing Suite/iView DM PURL Website

High 5 Games – The Slot Report

Northern Quest Resort & Casino – Fuel & Fun (Assisting Agency: Hanna & Associates)

Best Direct Mail

Bally Technologies, Inc. – Michael Jackson Poster (Assisting Agency: G Creative)

Hard Rock Hotel and Casino Biloxi – New Year's Eve Invite (Assisting Agency: Red Square Agency)

Hard Rock Hotel and Casino Tulsa – Halloween Invite (Assisting Agency: Red Square Agency)

Seminole Casino Coconut Creek – $200k Blackjack Tournament Invite (Assisting Agency: RPM Advertising)

Best Employee Publication

Bally Technologies, Inc. – Your Voice

Pinnacle Entertainment, Inc. – My PNK Magazine (Assisting Agency: viadesign)

Seminole Gaming – The All You Review (Assisting Agency: Pace Communications)

Best Mobile Marketing

Bally Technologies, Inc. – UC9 App

International Game Technology (IGT) – MJP Mobile App (Assisting Agency: JoinGo)

Seminole Hard Rock Tampa Hotel & Casino – Seminole Hard Rock Tampa Mobile App (Assisting Agency: One Trick Pony)

Best Multi-format Advertising Campaign

Ameristar Casinos, Inc. – Quadricorn (Assisting Agency: Cannonball)

Bally Technologies, Inc. – Grease (Assisting Agency: Eurie Creative)

Bally Technologies, Inc. – Michael Jackson Marketing Campaign (Assisting Agency: G Creative)

Chance of Winning (Assisting Agency: Masterminds Advertising)

Best Outdoor Advertisement

Empire City Casino – Mannequin (Assisting Agency: DDB NY)

Fallsview Casino Resort – Chip Climber (Assisting Agency: Blammo Worldwide)

International Game Technology (IGT) – Dark Knight Billboard/Walt Whitman Bridge

Best Print Advertisement

Bally Technologies, Inc. – Vegas Hits Road Trip (Assisting Agency: G Creative)

Northern Quest Resort & Casino – Set Your Alarm (Assisting Agency: Hanna & Associates)

Prairie Meadows Racetrack & Casino – Live Racing Starts Tonight

Best Print Advertising Campaign

Bally Technologies, Inc. – Lightning Jackpot (Assisting Agency: G Creative)

Grand Victoria Casino – Excite Your Senses (Assisting Agency: The Glenn Group)

Prairie Meadows Racetrack & Casino – Hotel Now Open

Seminole Casino Coconut Creek – NYY Steak (Assisting Agency: The Glenn Group)

Best Radio Advertisement

Empire City Casino – Mondays (Assisting Agency: DDB NY)

Empire City Casino – Basement (Assisting Agency: DDB NY)

FireKeepers Casino – Red Lightning Jackpots Public Service Announcement/Caution: Severe

Best Social Media Program

Boyd Gaming Corporation – B Connected Social

Caesars Entertainment – Escape to Total Rewards (Assisting Agency: Mr. Youth New York)

Pinnacle Entertainment, Inc. – Elvis the King Facebook Photo Contest (Assisting Agency: Masterminds Advertising)

Best Television Advertisement

Ameristar Casinos, Inc. – Fortune Firecracker (Assisting Agency: Cannonball)

Feather Falls Casino – Cash Cow (Assisting Agency: The Glenn Group)

Viejas Casino – The Buffet (Assisting Agencies: Prinpictures and VEMP)

Best Website

Boyd Gaming Corporation – B Connected Online – www.bconnectedonline.com/bco
Northern Quest Resort & Casino – www.northernquest.com(Assisting Agency: Hanna & Associates)
Shuffle Master, Inc. – ir.shufflemaster.com

If you are interested in attending  or gaining more information on the AGA Communications Awards Presentation, please contact Brian Lehman at 202-552-2680.



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