HomePublicationsNewsletter ArchiveNewslettersVolume 18Issue 31American Gaming Association Awards Roger Gros with Lifetime Achievement Award

On Wednesday, October 3, 2012, the American Gaming Association (“AGA”) held its 12thannual AGA Communications Awards Luncheon to announce the winners of the Gaming Voice Awards. The event is hosted each year to recognize outstanding achievements in communications, marketing, and advertising work in the gaming industry. The event was hosted by Judy Patterson, Senior Vice President and Executive Director of the AGA.

2012 Award for Lifetime Achievement

The hallmark of the event was the presentation of the Award for Lifetime Achievement in Gaming Communications, presented to Roger Gros, publisher of Global Gaming BusinessMagazine. Mr. Gros has been publishing materials on the gaming industry for nearly 30 years and has played key editorial roles at Casino Journal, National Gaming Summary, Atlantic City Insider, and other industry trade publications. In addition to his magazine and newspaper work, Mr. Gros is the author of the 1995 best-selling book How to Win at Casino Gambling. Mr. Gros has also been recognized beyond the publishing field, receiving the Greater Atlantic City Chamber of Commerce’s Businessman of the Year award in 1998.

2012 Gaming Voice Awards

This year’s awards saw a diverse group of companies nominated for their outstanding work in the communications field, including 23 different companies across 12 different jurisdictions. A total of 233 entries were reviewed and 47 finalists were chosen for the awards. The winners are listed below:

Best Annual Report

· WMS Gaming – “WMS Annual Report 2011” (Assisting Agency: Curran & Connors)

Best Communications Campaign

· High 5 Games – “Establishing the H5G Brand”

Best Customer Publication

· MGM Resorts International – “M Life Magazine” (Assisting Agency: Custom Publishing Group)

Best Digital Direct Mail

· Bally Technologies, Inc. – “Elite Bonusing Suite/iView DM PURL Website”

Best Direct Mail

· Seminole Casino Coconut Creek – “$200K Blackjack Tournament Invite” (Assisting Agency: RPM Advertising)

Best Employee Publication

· Bally Technologies, Inc. – “Your Voice”

Best Mobile Marketing

· Bally Technologies, Inc. – “UC9 App”

Best Multi-format Advertising Campaign

· Bally Technologies, Inc. – “Michael Jackson Marketing Campaign” (Assisting Agency: G Creative)

Best Outdoor Advertisement

· Caesars Entertainment – “Escape to Total Rewards” (Assisting Agency: Mr. Youth New York)

Best Television Advertisement

· Ameristar Casinos, Inc. – “Fortune Firecracker” (Assisting Agency: Cannonball)

Best Website

· Northern Quest Resort & Casino – www.northernquest.com (Assisting Agency: Hanna & Associates)

 

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