HomePublicationsNewsletter ArchiveNewslettersVolume 18Issue 36MotorCity Casino Hotel Launches New Outdoor Marketing Campaign

MotorCity Casino Hotel has launched a new billboards campaign throughout metro Detroit to provide an updated look and new feel. The outdoor billboards will run in the metro Detroit area through spring 2013 and will highlight amenities including fine dining, live entertainment at the Sound Board, gaming options, and the hotel and spa.

“MotorCity has the widest variety of entertainment options for guests that are unmatched in the area,” stated Jenny Holaday, senior vice president of operations as MotorCity Casino Hotel. “We want to drive that message in a fun, creative way to entice consumers to visit the one place in Detroit to escape for the best-in-class amenities all under one roof.”

“The fresh, colorful new look for the boards is built around a compelling and entertaining way to entice consumers to visit,” said Mark Simon, Chief Creative Officer of Campbell Ewald, the advertising company consulted on the new marketing campaign.


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