HomePublicationsNewsletter ArchiveVolume 19Issue 23AGA Announces Finalists for the 13th Annual Industry Communications Awards

The American Gaming Association (AGA) recently announced the finalists for the 2013 Gaming Voice Awards, which recognize the gaming industry’s top achievements in public relations, marketing, advertising and financial and corporate communications. 

The Gaming Voice Awards will be presented at the AGA Communications Luncheon and Awards Presentation, which is held in conjunction with Global Gaming Expo (G2E), on Wednesday, September 25, at 12:45 p.m. in the Galileo Room 901 at the Sands Expo and Convention Center. Tickets to the luncheon are $100 each.  Those interested must purchase tickets and RSVP by September 13.

For more information please contact Brian Lehman at blehman@americangaming.orgor 202.552.2680

The 2013 AGA Communications Awards finalists are listed below.

Best Annual Report

· International Game Technology (IGT) – “Building on Our Momentum”

· MGM Resorts International – “2011 Corporate Social Responsibility (CSR) Annual Report” (Assisting Agency: Crear Creative Group)

· WMS Industries, Inc. – “Better People. Better Business. Better World” (Assisting Agency: Curran & Connors, Inc.)

Best Communications Campaign

· Bally Technologies, Inc. – “Virtual Racing NASCAR” (Assisting Agency: G Creative)

· High 5 Games – “The Launch of High 5 Casino”

· MGM Resorts International – “Inspiring Our World: A Musical Journey”

Best Customer Publication

· Bally Technologies, Inc. – “Connect Brochure” (Assisting Agency: SunCom, Inc. – John Long)

· Caesars Foundation – “Wonders - Caesars Foundation Brochure” (Assisting Viadesign)

· MGM Resorts International – “M Life Magazine” (Assisting Agency: Custom Publishing Group, Inc.)

Best Digital Direct Mail

· High 5 Games – “The Slot Report”

· MGM Resorts International – “Reaching Loyalty Members on Facebook”

· MGM Resorts International – “The Mirage - BBALL SWEEPS Yahoo Sports Takeover”

Best Direct Mail

· Hollywood Casino Columbus – “Sneak Peek Invitation” (Assisting Agency: RPM Advertising)

· Konami Gaming, Inc. – “Fortune Chaser” (Assisting Agency: Concussion, LLP)

· The Venetian Hotel – “Baccarat Tournament Invite” (Assisting Agency: DREX)

Best Employee Publication

· Aria Resort & Casino – “ARIA PULSE Daily Preshift”

· Bally Technologies, Inc. – “Your Voice”

· MGM Resorts International – “Daily Momentum”

Best Mobile Marketing

· Bally Technologies, Inc. – “System Users Conference UC 10 Mobile App”

· Konami Gaming, Inc. – “Brand Video” (Assisting Agency: Concussion, LLP)

· LotteryHUB – “LotteryHUB: 160,000 Downloads”

Best Multi-format Advertising Campaign

· Bally Technologies, Inc. – “Pawn Stars Multi-format Ad Campaign” (Assisting Agency: The Glenn Group)

· Grand Victoria Casino – “Indulge” (Assisting Agency: The Glenn Group)

· Parx Casino – “Get Lucky in No Time” (Assisting Agency: Barker DZP)

· SPIELO International – “Vegas and Beyond: Innovation Trends”

Best Outdoor Advertisement

· Empire City Casino – “Train” (Assisting Agency: DDB New York)

· Empire City Casino – “Dice” (Assisting Agency: DDB New York)

· Fallsview Casino Resort – “Cards” (Assisting Agency: Blammo Worldwide)

· Fallsview Casino Resort – “Woo Hoo!” (Assisting Agency: Blammo Worldwide)

· Parx Casino – “New Jersey Transit Station Domination” (Assisting Agency: Barker DZP)

Best Print Advertisement

· BMM Testlabs – “BMM Tribal Ad” (Assisting Agency: TenWest Creative)

· Gaming Laboratories International (GLI) – “Giving You the World” (Assisting Agency: Steinbeck Communications)

· New York-New York Hotel & Casino – “Meetings & Conventions Ad” (Assisting Agency: David & Goliath)

Best Print Advertising Campaign

· Bally Technologies, Inc. – “Pawn Stars Print Advertising” (Assisting Agency: The Glenn Group)

· Cadillac Jack – “Games That Take You Places” (Assisting Agency: Defero)

· Gasser Chair Company – “Gasser Dazzles Campaign” (Assisting Agency: Concussion, LLP)

Best Radio Advertisement

· Lumière Place Casino & Hotels – “Marshall's Take - Teamwork” (Assisting Agency: Masterminds Advertising)

· Lumière Place Casino & Hotels – “Marshall's Take - Chicken and Egg” (Assisting Agency: Masterminds Advertising)

· Maryland Live! Casino – “GO LIVE!” (Assisting Agency: Gaga Marketing)

Best Social Media Program

· Bally Technologies, Inc. – “Virtual Racing NASCAR Guinness World Records Attempt”

· High 5 Games – “The High 5 Casino Community”

· Pechanga Resort & Casino – “Pechanga Social Media”

Best Television Advertisement

· Empire City Casino – “Pinch” (Assisting Agency: DDB New York)

· Northern Quest Resort and Casino – “Q-Cash” (Assisting Agency: Hanna & Associates)

· The Palazzo Hotel – “The Palazzo – Indescribable” (Assisting Agency: Circle Group)

Best Website

· Boyd Gaming Corporation – www.boydgaming.com

· Konami Gaming, Inc. – “Fortune Chaser Microsite” –  www.gaming.konami.com/fortunechaser (Assisting Agency: Concussion, LLP)

· MGM Resorts International – “Inspiring Our World Through Social Responsibility” –www.mgmresorts.com/csr/

For more information about the AGA and the commercial gaming industry, visit the AGA website at www.americangaming.org, like on Facebook at www.facebook.com/americangamingand follow on Twitter at www.twitter.com/agaupdate.

 

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