HomePublicationsCurrent NewsletterVolume 24Issue 5DETROIT METRO CONVENTION & VISITORS BUREAU ANNOUNCES NEW ADVERTISING CAMPAIGN

MotorCity Casino’s Sound Board hosted the annual membership meeting of the Detroit Metro Convention & Visitor’s Bureau (“Bureau”) this week.  At the meeting the Bureau announced a new advertising campaign with the theme, “Detroit: It’s Go Time”.  

“The new campaign is action-oriented and speaks to the region today and in the future,” said Larry Alexander, President & CEO. “The region is retooled, revved and ready to show off.”

According to the Bureau, the campaign will appear in a variety of offline and online media in key markets. The campaign was developed and executed by the advertising agency SMZ.  The campaign launch video can be viewed at the following website:  https://youtu.be/Yugc7hyO9IQ.

The Bureau is also launching a 10 episode YouTube show titled “Eats in The D,” this spring, with each episode consisting of two video clips focused on one of the region’s dining establishments. A preview of this show is available on YouTube at the following site:  https://youtu.be/UrMxg8PZAvg.

The annual membership meeting also featured an update on Little Caesars Arena and The District Detroit by Tom Wilson, President & CEO of Olympia Entertainment. Internationally recognized speaker Phil Gwoke also presented about engaging generations in today’s workplace.  For more information visit www.visitdetroit.com.

 

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